Social Media Management Services for Dentists
What are the main benefits of social media management services for your dental practice?
By 2021 the dental industry is projected to be worth around $36.8 billion. That’s a lot of teeth for the tooth fairy. But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry.
For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. But it’s 2018 and more likely than not, your audience is on social.
Social media marketing for dentists is still in the early roots of adoption, but more dental practices are seeing the power of being active on Twitter, Facebook and Instagram. For an industry that leaves 15% of the population quivering with dread, what better way to earn a loyal patient than to consistently show them there’s nothing to fear?
Dentists are in a bit of different position than many other industries. Clothing stores, software companies, restaurants and other industries have to convince people that what they’re selling is worth their money—even if it’s something they don’t need. Dentists on the other hand don’t need to convince people they need to get their teeth and gums checked. Everyone knows they need to visit the dentist.
Social media marketing is the ultimate way to build relationships with your audience. For a dentist that means convincing your patients that you can deliver a pain-free experience.
Our social media marketing services will help your patients feel more comfortable before they even visit your office. Showcase your authority, track record and industry experience by letting clients know they’re in safe hands. Remove some of the stigma around going to the dentist through fun and light hearted social content. By giving your practice an interesting personality, we ensure that people look forward to seeing you. Again, it’s all about trust.